The first agentic AI website platform for car dealerships. It understands shoppers in plain English, answers questions about every vehicle, talks to ChatGPT and Claude directly, and drops clean ADF leads into your CRM. Engineered with years of conversion optimization, for new and used. It loads before your old site finishes loading its chat widget.
The big dealer website platforms were built when "mobile-friendly" was a selling point. Since then they've bolted on chat vendors, trade tools, pop-ups, trackers and widgets until the site groans under its own weight. And you pay for every single bolt.
Dozens of third-party scripts fight for the phone's CPU. Google sees it. Shoppers feel it. 53% of mobile visitors leave a page that takes over 3 seconds.
Chat, digital retailing, trade valuation, SRP personalization, video. Each one another vendor, another script, another monthly line item your GM asks about.
Want to move a button? Change a banner? Fix a broken filter? Wait 5–10 business days and hope the rep who answers isn't new.
Same template, same layout, same stock hero image. Shoppers can't tell you apart, so they shop on price.
Old SRPs only understand checkbox filters. Shoppers talk like humans. Your website should too.
Shoppers are asking AI assistants "find me a used Sierra near me." Legacy sites give those assistants nothing to read, so they send shoppers to someone else.
Multi-year terms, auto-renewals, and good luck getting your own lead data and content out when you leave.
Every extra field costs leads. Returning shoppers retype everything. Saved cars go nowhere.
No A/B testing, no real attribution, a monthly PDF report nobody reads. You're flying on vibes.
This isn't a redesign. It's a different kind of machine.
Most "AI" on dealer sites is a chat bubble from 2019 with a new sticker. Here, AI is in the engine: it reads your inventory, understands shoppers, talks to other AIs, and does the follow-up your BDC doesn't have time for.
Feed syncs every 30 minutes. New cars get AI summaries, embeddings and suggested questions automatically. Sold cars are marked sold. Zero manual work.
Price dropped on a saved car? Shopper gets an email with the photo. Car sold? They get "see similar." New match for a saved search? Emailed. Your BDC didn't lift a finger.
Shoppers save cars with one tap. Then: one-tap "check availability," one test-drive request for all favorites, trade value prefilled. Leads with no forms.
"LTHR/SNRF/3RD ROW/TOW PKG!!" becomes clean features, cab style, interior material and cylinders. Filterable and SEO-ready.
New arrivals without photos get a labeled stock image and a "request a video walkaround" lead hook. Dead pages become lead magnets.
Test CTA wording, colors and layouts against real leads. Know which "Get My Price" button actually wins.
Google ranks on Core Web Vitals. Shoppers bounce on slow phones. Every second of load time costs conversions. We built for speed first and added everything else without breaking it.
Don't take our word for it. Run your own site through pagespeed.web.dev on mobile, then run ours. Or request the free audit below and we'll do it side by side.
Cities on the most advanced edge network in the world
Photos auto-converted and resized per device
Server-rendered. No 47-script tag soup.
Edge-cached, auto-purged when inventory changes
Search is splitting in two: classic Google results and AI answers. Legacy sites are barely competing in the first and completely absent from the second. We're built for both.
Every lead goes out as industry-standard ADF/XML. VinSolutions, DealerSocket, Elead, CDK, DriveCentric: if it takes ADF, it works on day one.
Plain English or voice. Finds the car fast.
Signs in with Google in one tap.
Price drops, new matches, sold alerts, by email.
Availability, test drive, trade, final price. No forms.
Tagged by source. Auto-retried if delivery fails.
| Lead type | What the shopper does | What your CRM gets |
|---|---|---|
| Check Availability | One tap from the Garage or VDP | Name, email, phone, stock #, VIN, price |
| Get My Final Price | Sticky CTA, 3-field form | Hot price-intent lead, A/B tracked |
| Test Drive Bundle | Picks a time for all saved cars | One request listing every vehicle + time |
| Trade-In Value | Prefilled trade form | Year, make, model, trim, miles, VIN, condition, payoff |
| CARFAX / AutoCheck | Soft gate on the history report | Contact info + vehicle of interest |
| Video Walkaround | Requests video on a no-photo arrival | Early-interest lead on fresh inventory |
| AI Assistant Handoff | Asks to talk to a person | Lead with the conversation context |
Every site comes loaded with years of hard-won conversion optimization, tested on real dealer traffic, real shoppers and real CRM leads. Nothing on the page is there by accident. Every button, field and pixel has one job: turn a shopper into a lead and a lead into a sale.
Short 3-field forms. No ZIP code, no "preferred contact method." Signed-in shoppers submit leads in one tap. Every field we cut is a lead you keep.
Sticky "Get My Final Price" with a subtle attention cue, placed where thumbs land on a phone. Wording and color proven through A/B testing.
Price-drop alerts, history reports, video walkarounds, trade values, test-drive bundles. Every stage of the journey has a reason to raise a hand.
Live reviews, awards and honest badges only. We removed unverifiable "Great Deal" labels because shoppers see through them.
Saved cars, saved searches, recently viewed and automated emails pull shoppers back to your site, not a third-party marketplace.
Built-in A/B testing means the site keeps getting better every month. Legacy sites stay exactly as they launched.
OEM-compliant new-vehicle SRPs and VDPs, incentives and specials, model showrooms, and AI answers to "what's the difference between SLE and SLT?"
Carvana-grade used-car shopping: gallery, history reports, low-miles badges, price-drop alerts, delivery radius, and the Garage.
Acquisition forms prefilled for signed-in shoppers. Buy more cars off the street, not just at auction.
Finance pages and pre-qual lead capture that feed your F&I team, not a black hole.
Live review feeds and awards on every VDP, plus stars in Google search results.
Custom design in your colors. Shoppers remember you, not the platform.
Rough numbers, your inputs. Move the sliders.
| Layer | Legacy platforms | Dealer AI Websites |
|---|---|---|
| Hosting | Centralized servers + CDN bolt-on | The most advanced serverless edge network in the world |
| Database | Shared multi-tenant CMS | Your own dedicated edge database, 30-day point-in-time restore |
| Search | Keyword + checkboxes | LLM query parsing + vector semantic ranking |
| Chat | Third-party vendor, per-chat fees | Edge AI assistant, grounded per vehicle |
| Voice | None | Whisper speech-to-text |
| Images | JPEGs, often oversized | AVIF/WebP, resized per device |
| AI discoverability | None | MCP server, llms.txt, markdown pages, JSON API |
| Sign-in | Rare or none | Google one-tap, email code, Facebook, SMS |
| Automation | Manual | Queues + cron: enrichment, alerts, lead retries |
| Ownership | Vendor's account | Your own dedicated cloud account. You own it. |
This is the full list, and every item ships on day one. No add-on menu, no “premium tier,” no third-party vendors bolted on. If a feature is on this page, it's in your site.
AI search, the AI assistant, voice, the Garage, alerts, A/B testing, MCP, dedicated infrastructure. All in the box. $0 setup. Month-to-month. First month free.
$0 setup. First month free. No contract. Cancel any month, keep your data.
Published 2025–2026 OEM-program price sheets from the three largest dealer website providers. Package prices, then the add-ons you need to match what's included here.
| Line item | Legacy platform (typical) | Dealer AI Websites |
|---|---|---|
| Website, mid-tier package | $2,249 – $2,449 /mo | $999 /mo, everything in |
| Digital retailing / online shopper | + $999 – $1,099 /mo | Included |
| AI search visibility (GEO) | + $699 – $1,999 /mo | Included |
| Behavioral targeting + price-drop alerts | + $525 /mo | Included |
| Unlimited inventory exports / API | + $199 /mo | Included |
| Spanish site | + $179 – $1,599 /mo | Included (coming soon) |
| ADA accessibility tool | + $320 /mo | 100 accessibility score, included |
| Custom changes | $125 – $200 /hour | Same-day, included |
| Second rooftop | $1,239 – $3,017 /mo | $499 /mo |
| Setup | Varies | $0 |
| Contract | Typically 12–36 months | Month-to-month |
| Comparable monthly stack | $5,100 – $8,200 /mo | $999 /mo |
Ranges compiled from provider price sheets distributed through an OEM website program (Nov 2025 – Mar 2026). Your quotes may differ. Ask us for the sheets.
The questions GMs, dealer principals and internet directors ask us before they switch.
No catch. Legacy providers run on 10-year-old platforms, shared servers and armies of account managers, ticket desks and banner designers, and they bill you for every one of them, then bolt on chat, digital retailing and "AI" as separate vendors with separate invoices. Our platform is serverless and automated: inventory syncs itself, vehicle copy writes and fact-checks itself, follow-up emails send themselves, changes ship in hours. Our cost to run a site is a fraction of theirs, so our price is too. We'd rather win a thousand dealers at $999 than a hundred at $4,000.
Because it was built in 2026 for how people shop now, not patched from 2014. Shoppers search in plain English or by voice and the site understands them. An AI assistant answers questions about every car, grounded in that car's real data. Saved cars trigger price-drop and sold alerts automatically. Signed-in shoppers send leads with one tap. Pages score 100 on Google PageSpeed on mobile. And AI assistants like ChatGPT, Claude and Gemini can read and search your inventory directly, which legacy sites can't do at any price.
$499/month for a pre-owned site, $999/month for a full new-and-used franchise site, $499/month per additional rooftop. $0 setup, first month free, month-to-month. AI search, the AI assistant, voice search, automated follow-up, A/B testing, ADF leads and dedicated infrastructure are all included. There is no add-on price list.
Paid advertising management and custom video production are separate services. Everything on the features list ships with every site.
Your rate is locked for as long as you're a customer. New features are added to your site at no charge.
Your first full month is free and there's no setup fee. If you're not seeing better leads than your current site by the end of it, cancel and you've paid nothing.
Do the math on the net cost. A typical co-op program reimburses a percentage of an approved site, not all of it, and the approved package is $1,549 to $3,549 before add-ons. After co-op you're often still paying $800 to $2,500 a month of your own money for a slower site with fewer features. Our Franchise site is $999 with everything included and the first month free. Many dealers come out ahead on cash even with zero co-op, and they keep the co-op dollars for advertising, which most programs also cover.
Yes, and that's how most franchise dealers start. Keep the co-op-funded site for OEM compliance and run our Pre-Owned site on used.yourstore.com for $499. Used vehicles are outside most OEM website requirements, and used is where the gross is. Compare leads side by side, then decide about the main site.
Not yet. We're pursuing OEM programs, but certification lags technology by years, which is exactly why approved sites look the way they do. Until then, our pricing is set so the site pays for itself without co-op.
OEM website requirements apply to the site you register as your primary franchise site. A used-vehicle site on a subdomain, or any site outside the program, is your business. If you replace your primary site, we'll walk through your OEM's specific requirements (brand assets, incentive display, disclaimers) and build to them.
Every legacy provider runs thousands of dealers on one shared platform: one codebase, one database cluster, one outage. When it slows down or goes down, everyone goes down. Every Dealer AI Website runs in its own dedicated cloud account with its own database, its own AI index, its own caches and its own job queues on the most advanced edge network in the world. Your site's performance is never affected by another dealer's traffic, and nobody else's data lives next to yours.
Our live client site scores 100 for performance and 100 for accessibility on Google PageSpeed on mobile. Legacy dealer sites commonly score between 20 and 50. Run your own site at pagespeed.web.dev, then run ours. Pages are rendered at the edge in 300+ cities, images are converted to AVIF on the fly, and there's no pile of third-party scripts fighting for the phone's CPU.
Google ranks on Core Web Vitals, so a slow site loses organic traffic. More than half of mobile visitors abandon a page that takes over three seconds. And every second between "I want to see this truck" and the photo loading is a shopper who opens a marketplace app instead.
Five things: it converts plain-English and voice searches into filters and ranks results by meaning; it writes and fact-checks a short summary and suggested questions for every vehicle; it answers shopper questions on each vehicle page from that vehicle's data; it cleans messy dealer notes into structured, filterable fields; and it publishes your inventory in the formats AI assistants read, including an MCP server, so ChatGPT, Claude and Gemini can search your lot.
No. The assistant only answers from that vehicle's data, and every AI-written summary is fact-checked against the vehicle's specs before it's published. If it doesn't know, it says so and offers a human.
Model Context Protocol is the standard AI assistants like ChatGPT and Claude use to connect to live data and tools. Your site ships with an MCP server, so AI assistants can search your inventory and submit contact requests on a shopper's behalf. When a shopper asks an AI "find me a used Sierra near me," you can be the answer. Legacy sites can't.
It runs on a global edge network with no single server to fail, and each site is isolated from every other. Your database has 30-day point-in-time restore. We monitor every site and every feed sync.
Built for it: Lighthouse accessibility 100, reduced-motion support, keyboard navigation and proper labels throughout. No $320-a-month overlay widget required.
Shopper data stays in your own dedicated cloud account and is never sold, pooled or shared with other dealers or marketplaces. Sign-in uses standard OAuth (Google, email code). Leads go straight to your CRM. Forms have bot protection and rate limits.
Anything that accepts ADF/XML: VinSolutions, DealerSocket, Elead, CDK, DriveCentric, Momentum and more. We send ADF in the email body and as an attachment, tag every lead by source, and retry automatically if delivery fails.
Your existing feed provider: HomeNet, vAuto, Dealertrack and others. We sync every 30 minutes, mark sold vehicles sold, clean up dealer notes and enrich every new arrival with AI.
Both. Faster pages and better search mean more shoppers reach a vehicle page. Then the site creates lead moments legacy sites don't have: one-tap availability checks from saved cars, test-drive requests for several favorites at once, price-drop alerts that bring shoppers back, history-report and video-walkaround requests, and an AI assistant that hands off to your team. Every lead is tagged by source so you can see exactly which ones close.
Chatbot vendors add a widget to your existing website. Dealer AI Websites is the website itself: AI runs the search, the vehicle pages, the follow-up emails and the lead routing, and the assistant is included at no per-chat cost.
Plain-English and voice inventory search, an AI assistant grounded in each vehicle's real data, saved vehicles with price-drop and sold alerts, one-tap leads for signed-in shoppers, fact-checked AI vehicle descriptions, and structured data so ChatGPT, Gemini and Google AI Overviews can surface your inventory.
No. Start with the Pre-Owned site on a subdomain like used.yourstore.com while the old site keeps running. Compare leads side by side. Let the numbers decide.
Run the Pre-Owned site alongside it for $499 with the first month free. You'll have a year of lead data by the time the contract ends, and you'll know exactly what to do.
No. We migrate your URLs with proper redirects, carry over your best content, and ship full schema.org markup, auto-generated make, model and body-style pages, image sitemaps and green Core Web Vitals. Most dealers gain rankings after switching because the site is faster and cleaner.
Pre-Owned sites go live in 14 days once we have your feed and CRM address. Full franchise sites take about 30 days.
Same-day change requests by email or text during business hours, handled by the people who built the platform, not a ticket queue. Franchise customers get a monthly performance review.
Tell us what you want and it's done the same day. Specials, banners, pages, buttons, copy. No hourly custom-work fees.
Very little. Leads arrive in your CRM in the standard ADF format your team already works. We walk your BDC and sales managers through the Garage lead types and reports during launch.
You do. It runs in your own dedicated cloud account. Your leads, your shopper accounts, your content. If you ever leave, you take it all with you.
Yes. The Franchise plan includes new inventory, model showrooms, specials and incentive pages, service and parts pages, and finance and trade tools.
Included in Franchise and rolling out soon: a full Spanish version of your site, translated automatically and kept in sync with inventory. Legacy providers charge $179 to $1,599 a month for this.
Yes. The Pre-Owned plan at $499 gives an independent lot the same AI search, AI assistant and CRM leads a franchise store gets, live in 14 days.
You don't bolt it on; that's what slows legacy sites down. Launch the AI site on a subdomain, link to it from your current site, and compare leads side by side.
We'll run your current site through PageSpeed, SEO, schema and AI-visibility checks, then show you a live demo of your own inventory on the agentic platform.